在数字科技快速发展的背景下，文旅产业正呈现出以科技创新驱动发展的新趋势，地区间协同发展的空间关联程度越来越强。在对相关理论和文献进行评述的基础上，阐述了文旅产业高质量发展和文旅科技创新水平的定量测度方法，构建空间计量模型定量研究了科技创新对于山东省文旅产业高质量发展的影响，从而为山东省科技创新与文旅产业的持续共进发展以及乡村振兴的文旅赋能工程提供现实依据和决策参考。

Against the backdrop of rapid advancements in digital technologies, the cultural and tourism industries are exhibiting innovation-driven trends, with increasingly strengthened spatial correlations in interregional collaborative development. Building on a review of relevant theories and literature, this study elucidates quantitative measurement methods for assessing high-quality development of the cultural-tourism industry and regional technological innovation capabilities. By constructing a spatial econometric model, we quantitatively examine the impact of technological innovation on the high-quality development of Shandong Province's cultural tourism industry. The research aims to provide practical evidence and decision-making references for fostering sustainable and coordinated progress between technological innovation and the cultural tourism sector in Shandong Province,as well as for the cultural and tourism empowerment project of rural revitalization.